Okay, so, this time around, we thought that it would be great to talk about end goals versus means goals. So, here's the here's the deal, most people are focusing on a means goal. Nobody really is asking, "What do I want out of life? What's the end goal that I want? How I want, what do I want my life to look like?" And more than anything, "How do I want to feel about that?".
Most people are after an income, they're not after wealth. Most people are after active income, after something that they make more and more and more of instead of looking at how they create something that they can live from forever. And that's really from a financial point of view, that's the end goal, right? But even that financial goal is really in our minds, not the end. It's a means goal. It's a means goal because what's behind it? It’s feelings. Today we’ll be unpacking the difference between end goals and means goals, and why your goal should be creating a feeling.