On today’s Winning Wednesday episode of the Forever Cash Life Real Estate Podcast, I’m sharing a quick training on the difference between blind offers and neutral letters.
We have a lot of discussions in our Land Profit Generator Facebook group about these two very different strategies. “Which one should I go for?” our students ask. The answer is very simple. YES.
What We Mean When We Say “Neutral Letter”
Let me tell you about our proven, tested, Land Profit Coaching neutral letter. Our core copyrighted method goes like this. When you go into this business of land flipping, you pick certain areas in the United States based on:
This data-driven approach gives us valuable information on how this market will likely perform. Then we send a test balloon into the county. We send 500 to 750 neutral letters out, asking people to call us if they have land they’d like to sell. Then we get responses back and, based on those responses, we can tell which areas will get us a lot of deals and make us a lot of money.
What Is Involved in Making a Blind Offer?
As we go through this process, it wouldn’t make any sense to send out a blind offer. A blind offer is where you look at a list of properties, choose one, and make an offer. The seller has never heard from you and has never indicated that they want to sell. You just send them an offer.
To get this offer out, you have to find out the ballpark value of the property. Let’s say you’re going to research 500 properties and send out your offer. These properties aren’t all going to be the same. They’ll each have different:
You might have a property that’s ¼ of an acre but worth $50k. Another property might be 2 acres and $10k. Let’s say it takes 10 minutes to research each property. That’s roughly 80-90 hours. If you’re doing it full-time, it would be two full work weeks. If you’re doing it a couple of hours a day, it’s going to take you two months. This is all before you even send out an offer.
We all know that time is money. A better use of your time would be to send out 700 letters for $400. You don’t even know if those 80 hours will be worth the time and effort.
Following Up Neutral Letters with Blind Offers
So, you’ve sent out our proven, tested neutral letter. Let’s say 5% of the people call you back. Of 600 letters, you’ll get 30 phone calls. Now, you do research on those 30 instead of 600. For about 25 to 40 offers you make, you get one accepted. And, over time, you can improve that.
Once you do some deals in the area, and you become more familiar with what properties are worth, then you can send out blind offers on other properties nearby. You already know what you can sell these properties for, and you already have people lined up looking for properties. At this point, there’s no more need to send out neutral letters. In that particular pocket, you can switch to the blind offer.
So, here’s what you do in the simplest terms:
It’s much less work, much less overhead, and much less time commitment. This is a much simpler and efficient way of doing business. It’s not just a one-trick pony. It’s a skillful, scalable, tested method that works for any size deal.
Mentioned in this episode: